https://www.mellerad.com/work daily 1.0 2026-04-01 https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553205352457-DO59K02CM4E57CAJPTKV/TTWBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553618111392-ET27VGW4HKNC8KOQBUG8/OA_PageBanner_2.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553619209108-IJM4OEJWQUDU16R3HKKK/SBTS_PageBanner_2.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553704598344-9E5FA948RYB62VL8WAFK/FordRacing_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553711761154-1FYQTM4YA0SFY2M2QQE7/KNC_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555623439959-KLOPCYOT59ZQEC4NXKFA/FifthStar_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555626079713-5TOKLOQAEKNIHNMGCN8U/Monopoly_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558395786054-0NWMFLDRM38OBMA0VCZU/Sprint_PageBanner_Y.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1568162789560-4ZB799R4Z1UQZ7Z8BF4Y/HP_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1568425570789-L2ZTIE896FWIYAM2K57G/IMG_20190525_114514.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1580330554633-MFA8P59OJV0MHAPVMF9P/DisneyHM_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/97081af5-aff0-4a15-be2d-97473539eff5/IMG_9296.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/753bfd4e-67e7-452e-aad8-5ead90b01cbd/CNB_PageBanner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/bd297204-0988-434a-baf1-9d6bdd872c3b/Twitch_LiveShopping_Banner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/9f911f5d-a453-416b-a2c7-cbfb92dbd100/Twitch_Kelloggs_Banner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/a90cc409-71d1-462c-8773-3d51ef4f6eb9/Twitch_T4GW4G_Banner.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553287077936-9FPOWGIAHQQB2JNYUYKG/MobileGameCollage.jpg What I've Done A brief look at the game through the McDonald’s App. Writing the entirety of this game encompassed 15+ different copy decks, of which there are 60+ revised versions. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553285073084-7MJO2BYFHPXKGVFSDIB4/TeaserScreens.jpg What I've Done A gallery in the game would heavily tease upcoming prizes. I wrote 20+ of these pun-laden things. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553463281570-9J3COJIMU8A9PCXDFMEA/PrizeDesc.jpg What I've Done They say the devil’s in the details. I tend to agree, considering I also wrote 75+ of these between the daily sweepstakes and individual prize descriptions. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553217418091-2W2UN494XABQC715YNDC/21ozCups_3.jpg What I've Done The 21oz cup did much of the heavy lifting in- and out-of-restaurant for our game and prize partners. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553227752010-TWXA21RQY1WPG18841L3/LgFries.jpg What I've Done As did the Large Fry cartons. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553228168770-LH7JQOL9XQ7C9PHMXZKC/McNugs.jpg What I've Done And other game-piece-carrying packages. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553229670193-K7O1XCRBXII9J3PI4RTQ/BagsBagsBags.jpg What I've Done *Mr. Show voice* Bags, Bags, Bags! Two sets of ‘em. Almost like billboards you could carry. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553205530553-MLPTDR4HTU5ARNF4X9JL/StyleGuideWriteup.png What I've Done And just because you can never have too many puns, I decided to infuse the introduction to our style guide with a few more. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553546260557-RHK9URI75QFPDHOO9IZV/OA_Final_ESPN_Print.jpg What I've Done Along with a print ad in the corresponding issue of ESPN The Magazine. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553547367202-Q1HGVUVN7L8S1JB99G3M/OA-Website-Screen.jpg What I've Done And the first iteration of the OA website. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545552732-0810OYIXEYXOD7BGEHOO/Digital_Foust_1.jpg What I've Done Digital banners promoted each camp’s episodes. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553114-PPHK3EVFA4QES8TNM17V/Digital_Foust_2.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553151-6DWAIK408A84PZMXCYEL/Digital_Foust_3.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553425-NKXD8T5BEMEA24RY4JUW/Digital_Gittin_1.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553472-X9LDBEJP44XMO8IC1OO0/Digital_Gittin_2.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553887-4L0GNE17ZGO3K2AB706E/Digital_Gittin_3.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545553930-IU2OR257IO1V2JQA715Z/Digital_Block_1.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545554269-2CZW4SWK5TLHBBFDV16Y/Digital_Block_2.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545554307-Q36BTOED2JQY4RO66L8V/Digital_Block_3.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545554709-XKTL7JBSND1F0JNX1NVJ/Digital_Deegan_1.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545554710-3ZOZOEKDU4GKLSY1JO9Z/Digital_Deegan_2.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553545552802-MHW4D8WY914USZBSTZKF/Digital_Deegan_3.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553546677169-Q5WP43K60VYS8ESHC73G/PrintAd_Premiere3.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553546677208-N2WPEGI68YV577X6BBJY/PrintAd_Premiere1.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553546705260-6LK0XQ60EYF0GMY6TKB6/PrintAd_Premiere2.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553620280522-TM30N5Q2LZ9CNBILVJZ8/SBTS_Cape%26Bike.png What I've Done The cape worn and bike used by our Bike Brigade. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553620837489-DNKVIXH4SB300SWCUB5T/SBTS_PR%26Photo.png What I've Done A sample of the PR that went out to promote the event. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553620538035-VQSVB5OZNK9DBM4Z11EK/SBTS_FacebookPost.png What I've Done Our post on Tiffani’s Facebook page. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553707469849-EUPGSFT8V8LC47CNKRYK/Screenshot_03-27-2019_12-45-10.png What I've Done The concept that eventually became the TV spot. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553794640278-3SM2H7O7YXSBVID9OI0L/KNC_ChzmkrChallengeConcept.png What I've Done The original concept (which became “Challange a Cheesemaker”) was all about tapping into the universal love of cheese and its power to bring stray ingredients together—both physically and figuratively. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553791395978-397002EAWZ6TRS9H33JF/KNC_TwitterlPosts_1.png What I've Done - KNC Twitter The Kraft Natural Cheese voice had the most fun on Twitter. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553791404977-5MOAL3JJS4I17EUFH3TG/KNC_TwitterPosts_2.png What I've Done - KNC Twitter As the most millennial-focused of the three social platforms, and with the most stringent character count, I had to be the most creative with the messages. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553718547045-L1WVT6KHL72O6DZ3446M/KNC_Social_FB1.jpg What I've Done - KNC Facebook Our target on Facebook was more “Midwestern Mom” so messages around our recipes were tailored more to that audience, still using puns to add a little wink and a smile. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553718559204-M6X1OGNCBKXFAWOBE555/KNC_TastyPost.png What I've Done - KNC Tasty Promoted Video Tasty was a perfect partner. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553718553734-0OL23WA4QRN947DE0YW3/KNC_Social_Pins1.jpg What I've Done - KNC Pinterest On Pinterest, it was less about the creative message and more about how I could get all the ingredients listed, as that’s how our audience searched for recipes. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553791675517-K5S57S0UKG9KLW9ZTQWI/KNC_BakedZiti.png What I've Done - KNC Print https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553791676888-80YNWYZLP7CNTK0TQZ2K/KNC_BuffaloDip.png What I've Done - KNC Print https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553791678245-IZ659ZCC3NXTQUUI00UZ/KNC_TacoLasagna.png What I've Done - KNC Print https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553816948255-FK4DRQE7NC4AW6MT3HFN/FifthStar_SandraPoster.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553816948185-K3J2UNIASOSRWHGMWGKY/FifthStar_StanleyPoster.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553816948521-1L3QCZCJNYEF8IG4DJ8M/FifthStar_EllaPoster.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553816948608-A1M417ODF5CQ094NM12B/FifthStar_JofferyPoster.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1553816948778-8L7OJUQ0YN65BZIAX7RG/FifthStar_NormPoster.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555345893944-FWW22JSF8DAVGRMU668N/FifthStar_NewCity_Final.jpg What I've Done Print ads invited people to the Awards. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555348505688-ZY1H2HXBOST2TAISRIKP/FifthStar_ChicagoCulturalCenter_Final-4.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555348506047-GQ751FSSIWKVLZN3E4UD/FifthStar_ChicagoCulturalCenter_Final-1.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555348506068-NMDSH5BWIGH0YAFBF0HB/FifthStar_ChicagoCulturalCenter_Final-2.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555348506364-AMAS6LJV5NHDCK153K5Q/FifthStar_ChicagoCulturalCenter_Final-3.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555609442018-TSIDG4II8A895NJGWZZU/CNB+-+Recycle+Poem+Ad.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555609442084-0FO3BR1K01RYEXZVZOPM/CNB+-+Deposit+Comparison+Ad.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555609367284-4V4QPUC7Z9Z49FG9UI6R/CNB+E-coBanking+-+Dog.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555609366666-4VEVBFDQRBBE13QI93HP/CNB+E-coBanking+-+Environment.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555609366734-K244241APLJXLMZIKSIX/CNB+E-coBanking+-+Kid.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555632777349-OWHOIKEQM1T7UO6FI3X7/Monopoly_WebPrizes.png What I've Done Every prize was listed on the site, so I needed to come up with 20 unique descriptions all embedded with the “element of chance.” https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555632151307-RBF30A0G6R7HTO161TMU/Monopoly_DipDipDip.png What I've Done On the How to Play section of the site, each Game-Stamp-laden package had a subhead, but this—by far—was the best one. My Swan Song; my Easter Egg; my Coup De Grâce: Whatever you want to call it, getting this line through made it worth all the stress. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555629759002-GWUTQGV2UY58A43IKKSN/Monopoly_PackagingGroup.jpg What I've Done The family of McDonald’s Monopoly packaging with various levels of copy on them. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555630147768-DPDJSU0EL6KHFB6B6F50/Monopoly_21ozCups.jpg What I've Done 21oz cups featured individual prize partners. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555630159567-YZ5A2YMIGLU68GMW1Y03/Monopoly_FryBoxes.jpg What I've Done Getting headlines to pass the rigorous trademark standards of McDonald’s AND The Marketing Store is a lot more difficult than you’d think. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1555630330963-70OQTG17INY408UMD5EF/Monopoly_Bags.jpg What I've Done Bags had featured prizes on the fronts and backs, as well as a listing of all the prize partners on the gussets (sides). https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558416223255-PP76TC4UKSH2KSJCR1D3/Sprint_NBA-Leaseline.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558414757605-U7V1D3T1DIL8LDU4OWLS/Sprint_NBA_TabletBanner.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558414756752-FU4AOSJ63KY90Q36VMR7/Sprint_NBA_SprintLeaseBanner.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558414757649-U27MES2RGRH35KPFM9GO/Sprint_NBA_AllStarBanner.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558414756630-KFA8LTWHSWA6ZQGWWJ9L/Sprint_NBA_SharedDataBanner.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/1558414752448-FK6V7WGWDGJD2DQ6SQTM/Sprint_NBA_TravellingPoster.jpg What I've Done 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https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/cfb6bf3a-9873-440e-8520-fc839d114013/TonyTheVTuber_EffiesCrew.jpg What I've Done - Make it stand out While the Twitch Ads team is seen here, it’s just a small portion of the village (Kellogg’s, Leo Burnett, Starcom, TiltShift, eSports Engine) that it took to take this activation from idea to execution. https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/16785d78-0594-438b-9937-b7af3cdab1ff/Twitch_ELF_ShopAds_LaunchPR.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/804a8260-530d-4928-97d6-34d0db217820/Twich_ELF_ShopAds_AlphaScreen.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/0990c8da-f806-4ee4-a903-6e622f1b4e24/Twitch_ELF_ShopAds_AlphaScreen2.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/b631e147-cd55-4f71-8177-32ba2540f03f/Twitch_ELF_ShopAds_AmericanSalon.png What I've 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https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/34500e76-383c-40ba-a083-eeea8743c056/SpringSims_T4GW4G_LaunchPost_Twitter.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/097c9d35-734e-4234-9691-14fb2d0a47b2/SpringSims_T4GW4G_AfterShowPost_Twitter.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/e1170d50-70a1-45c0-8c1b-2a56ab2dc65c/Maya_T4GW4G_ReactionPost_Twitter.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/528a2925-20a1-4acc-a575-bb60b2d186f1/GivingTuesday_T4GW4G_LaunchPost_IG.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/486663bb-07cf-4312-816a-f5f2e9c29c24/BIL_W4G_PrimeBox_Giveaway.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/2f64ab57-9ada-4965-a593-310c52198a29/BIL_W4G_NYC_DogBox.png What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/42d40f41-9cdf-4db7-8077-64a9b8080669/BIL_W4G_NYCVan_Bubble.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/f6348075-aff3-4b1a-a06c-b048b563673a/BIL_W4G_NYCVan_Rear.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/53c1d53b-66c0-4809-b989-a31f671eac31/BIL_W4G_NYCVan_Elphaba.jpg What I've Done https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/76ab4a4c-81f7-4bad-8a93-ee4264f7672f/BPS%26Talent_T4GW4G_FinaleShot.jpeg What I've Done - Make it stand out Always making magic happen with my amazing teammates in the Twitch Brand Partnership Studio. https://www.mellerad.com/about daily 0.75 2026-03-29 https://images.squarespace-cdn.com/content/v1/5c8a6bac7fdcb8bb4c617d8d/4640afb2-1c87-4bac-981c-02ab1a71db4c/IMG_6053.jpg Who Is Adam Meller? https://www.mellerad.com/contact daily 0.75 2019-06-13 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