HP
Digital / Web
While HP was amidst one of its many brand “refreshes,” I was fortunate enough to be the one tasked with giving some of their newest products (in 2013) a friendlier voice on the web for a less tech-savvy crowd. Because at the time, every tech company was just coming around to the idea that Apple was doing it better than anyyone else.
Below, you’ll find a few of the more notable product pages. What you won’t find are the dozens of pages I wrote for their enterprise-facing products like Workstations and Server Racks. As a tech-head, I enjoyed learning and writing all about ‘em. But for most people, watching paint dry would be a more interesting activity than having to read about them.
The Work
